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[ GEO · GENERATIVE ENGINE OPTIMISATION ]

Get Cited by ChatGPT, Gemini & Perplexity

SEO got you on Google. GEO gets you cited inside the AI answer. Manchester's specialist agency for the AI search era.

Why your business needs GEO right now

More than 1 in 4 UK users now ask ChatGPT, Gemini or Perplexity before they Google. The AI picks 3 sources to cite. If you're not one of them — you don't exist for that user.

Be the Answer

Get cited by name when ChatGPT, Gemini, Claude or Perplexity answers questions in your category.

Move Before Competitors

GEO is brand new. The Manchester businesses moving first are owning their category in AI answers.

Compounds With SEO

Strong GEO improves traditional Google rankings too — schema, entities and topical authority benefit both.

What's Included in Our GEO Service

GEO blends classic SEO craft with AI-native tactics — schema, entity SEO, citation seeding, llms.txt — to make your business the obvious answer for the questions buyers ask AI.

  • AI Visibility Audit — we map every prompt your buyers ask AI in your category and grade where you currently appear (or don't)
  • Schema & Entity SEO — Organization, Service, Product, FAQ, HowTo, Review markup so AI engines parse your business cleanly
  • llms.txt protocol & AI-friendly content blocks that LLMs can quote verbatim
  • Citation seeding on the high-authority sources that train and retrieve for ChatGPT, Gemini and Perplexity
  • Topical authority content — long-form, factual, citation-worthy work LLMs prefer to recommend
  • Citation tracking across ChatGPT, Gemini, Claude, Perplexity, AI Overviews and Bing AI
  • Monthly reporting showing which engines are citing you, for which prompts, and what it's converting to

GEO vs SEO — What's the Difference?

SEO competes for ranking on the search results page. GEO competes to be the source the AI model trusts and cites inside its generated answer. Both share foundations like clean code, structured data and content quality — but each requires its own optimisation tactics on top.

GEO doesn't replace SEO. It's the missing layer for the AI answer era. Done together they cover both Google's ranked results and the AI-generated answers that increasingly sit above them. Most of our clients add GEO on top of an existing SEO retainer.

Which AI Engines Do We Optimise For?

All the ones that matter:

  • ChatGPT (OpenAI) — including ChatGPT Search and the new browse-with-citations mode
  • Google Gemini and Google AI Overviews / SGE
  • Anthropic Claude
  • Perplexity AI — the citation-first AI search engine growing fastest in the UK
  • Microsoft Copilot and Bing AI
  • DuckDuckGo AI

We track your citations across all of them every month and report exactly where you appear (and don't yet).

Who GEO Is For

Any UK business where buyers are likely to ask an AI assistant for a recommendation. Especially:

  • Local service businesses — "best plumber in Manchester", "emergency electrician near me"
  • Professional services — solicitors, accountants, agencies where users want a trusted recommendation
  • SaaS & B2B — "best CRM for UK SMEs", "alternatives to X"
  • eCommerce & product brands — "best running shoes for flat feet", "is brand X any good"
  • Restaurants, clinics, gyms, retailers — anywhere a buyer asks AI for a shortlist
Pricing

GEO Plans

Monthly GEO packages with transparent pricing. Cancel any time.

Starter

For single-location businesses getting started with AI search.

£149 / month +VAT
  • AI visibility audit (10 priority prompts)
  • Schema & entity setup
  • llms.txt & AI-friendly meta
  • Monthly citation tracking
  • Monthly report (ChatGPT, Gemini, Perplexity)
Get Started

Enterprise

For established brands and multi-location / eCommerce.

Custom
  • Unlimited prompts tracked
  • Full GEO + SEO content programme
  • Dedicated account manager
  • Custom AI visibility dashboard
  • Quarterly strategy reviews
Get a Quote

All prices exclude VAT. Prices in GBP. Cancel any time. Need help choosing? Get a free consultation.

Frequently Asked Questions About GEO

What is GEO?
Generative Engine Optimisation — optimising your website and content so AI systems (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews) recommend, cite and link to your business when users ask AI questions in your category.

How is GEO different from SEO?
SEO competes for ranking on the search results page. GEO competes to be the source AI cites in its generated answer. They share foundations but require different tactics on top.

How long does GEO take to work?
Faster than SEO. AI engines re-crawl within days; AI Overviews can cite a new page within 1–2 weeks. Lasting topical authority typically takes 2–4 months.

Will GEO replace SEO?
No. Most users still Google for half their searches and AI engines rely heavily on Google's index. Smart businesses do both. The mistake is doing only SEO and letting AI engines recommend your competitors.

Do I need an existing site to start?
Yes — GEO is on-site optimisation plus off-site citation work. If your site needs rebuilding, our web design service can handle that first.

Ready to be the AI's answer?

Free GEO audit and personalised quote — Manchester GEO experts.

Contact Us